Could it be Time to Overhaul and Re-do Your Business Website All Over?
No doubt an informative website plays an integral role in the success of business at this time and age. So unfortunate is the fact that most websites today are not updated as regularly as they should, thus contributing to a huge loss of clients. It needs no mentioning that a website with content not updated regularly will only be a matter of time before it becomes obsolete. Another thing you should keep in mind is keeping and maintaining an updated website can be a costly affair. Here are the tell tall signs that your website is wanting.
If your website visitors experience an error message when the pages are loading, it could be an indicator that your website cannot handle too much traffic being directed to it. It could be time for a website upgrade, and in particular servers upgrade to accommodate the additional traffic coming your way. This is where you get to think of such things as cloud hosting where you gain access to extra servers without having to physically install any servers. Besides, building new servers could be the most expensive undertaking but thanks to cloud hosting, accommodating the new traffic can be done remotely.
Another indicator it could be time to have a website upgrade is when this site is experiencing a high bounce rate. It could also be attributed to the fact that the website layout is confusing or the information is hard to get on the website. A high bounce rate would warrant the need to have a web designer that will help discover more or identify problems that ought to be fixed to make the site friendly to the visitors. A good web designer will most certainly recommend web and page testing, especially on your homepage.
By the same token, the bounce rate could indicate low conversion rates meaning your visitors are not taking any action on your website. You should know by now that your website is your marketing tool hence low sales could be an indicator you are not doing things right. Are the call to action words like click here now hidden, are the products and services readily available, and does your website look suspicious? Rest assured customers will automatically mistrust a website that looks old-fashioned and not updated. Is your website mobile friendly, if not, you could be missing out on a lot, hence the need for an immediate overhaul? It needs no mentioning if your website is not mobile-friendly, you could be losing on a whole lot of clientele. When all is said and done, a bad website is the greatest turn off to many a consumer so if you have identified any of the above-mentioned signs, how about you work on updating it immediately?