Getting someone to design your website is expensive. If you are just starting out with an online business, designing your website yourself can result in huge savings. But it is never a good idea to skimp when it comes to this aspect of your business. Use the following tips to design professional-looking websites.
Keep the size of your web pages small. A lot of modern web pages are full of unnecessary elements, including huge images, Flash advertising, and lots of AJAX. Many people, especially those in rural areas and other countries with less-developed internet infrastructure, don’t have high-speed Internet and will have to wait forever for a large page to load.
If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.
Don’t lump all your topics together on one page. Separate topics to give each one its own page. This will eliminate visitor confusion and make it easier for search engines to gain a clear and broad view of the site and help you build traffic.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
Be sure your website works both with and without the “www” prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.
Use Photoshop if you want to create stellar websites. This software will ensure that you have all the effects and tools you need to create graphics which look like they were completed by a pro. If you don’t use Photoshop, you may find that it will take you a long time to be able to gain the knowledge needed to make a nice website.
Don’t load rich content automatically. Rich content mainly refers to music and videos, but anything other than text or graphics qualifies. Many people browse in work environments where sounds suddenly playing is a big problem. Also, many people find such rich content annoying in general. Rich content should require some interaction from the user before playing.
It’s a long road from novice to expert in the field of web design. You will see mistakes along the way. However, as you continue learning and putting what you learn into practice, your websites will attract more and more visitors.